If you've received the dreaded "AdSense rejected" email, or the policy violation notice about "Low-value content," the fix is almost certainly not about writing more articles. It's about building trust.
Google's reviewers need assurance that your site is professional, accountable, and run by a genuine expert. This trust is established by three non-negotiable legal and informational pages. Without them, your blog is considered an anonymous, low-value entity.
⭐ AdSense Rejection: The E-E-A-T Connection
The core reason AdSense reviewers reject sites that lack these pages is a failure to meet E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness). The "Big 3" pages directly address this:
- About Page: Proves Expertise and Authoritativeness (E & A).
- Contact Page: Establishes Trustworthiness (T) by showing accountability.
- Privacy Policy: Confirms Trustworthiness (T) by complying with legal standards.
We personally faced this exact rejection on our initial niche site attempts. Adding these pages, correctly populated with *our* information and expertise, led to quick approval.
The 3 Essential Pages Your Blogger Site Needs for AdSense Approval
Stop waiting for approval. Add these three pages, ensure they are linked clearly in your navigation, and immediately boost your site's professional appearance and Trust signal.
1. The About Us Page: Establishing Expertise (E-E-A-T)
The About Us page is where you transform from an anonymous Blogger user to a recognized expert. The reviewer needs to know who is creating the content and why they should be trusted.
What Your About Page Must Include:
- Who You Are: Your real name or the name of your organization.
- Your Credentials: Your background in the Technology & AI niche (e.g., "I'm a software engineer focusing on LLMs," or "I've been building custom hardware since 2010.").
- The Site's Mission: What specific value your tech blog provides to the user.
Tech Blogger Example: Don't just say, "I write about AI." Say, "I'm Jane Doe, a machine learning researcher. This blog is where I publish the first-hand results of testing new open-source models like Llama 3 on my local hardware."
2. The Contact Us Page: Proving Accountability (Trustworthiness)
Google wants to know that users (and itself) can reach the site owner. A missing or broken contact page suggests you are hiding, which is a massive red flag for low-trust/low-value content.
What Your Contact Page Must Include:
- A Direct Email Address: Do not rely solely on a form. Display a clear, professional email (e.g., `contact@yourwebsite.com`).
- Social Media Links: Links to professional social accounts (e.g., LinkedIn, X, or GitHub) further confirm your identity.
- Mailing Address (Optional but Recommended): A physical location adds another layer of trust and accountability.
E-E-A-T Tip: If you are reviewing a specific piece of AI software or hardware, your contact page proves that the company or the reader can contact you directly about your Experience and findings.
3. The Privacy Policy Page: Meeting Legal Requirements (Professionalism)
This is non-negotiable. If you plan to serve ads (AdSense), collect emails, or use analytics, you are collecting user data. You are legally required—and AdSense is required to ensure you—to inform users exactly how you handle their information.
What Your Privacy Policy Must State:
- Data Collection: What data you collect (cookies, analytics, email sign-ups).
- AdSense Mention: A specific clause stating that third parties (like Google) may serve ads and use cookies for personalized advertising.
- Opt-Out/Control: How users can manage or opt out of data collection.
Blogger Note: Simply linking to Blogger's generic TOS is not enough. You must have a policy specific to *your* site's use of cookies and AdSense, which are considered third-party data collection.
❓ Frequently Asked Questions (The Trust Pages)
Is linking to a generator page sufficient for AdSense approval?
No. You must generate the full page content (About, Contact, Privacy Policy) and then publish it as a static page (e.g., on `yoursite.com/p/privacy-policy.html`) before applying to AdSense. Linking to a generator page is insufficient.
I have a contact form, but no email. Is that okay?
It is generally safer to include a direct email address. AdSense reviewers are looking for clear accountability signals. While a working form is better than nothing, a direct email removes any doubt about your reachability and professionalism.
How should I link these pages on my Blogger site?
The most professional practice is to link all three pages in both the main navigation menu (header) and the footer. This ensures they are easy to find on every single page, reinforcing the Trustworthiness signal.
Does my niche (Technology & AI) require any extra legal pages?
Yes, potentially. If your content involves financial advice, health, or complex legal topics (e.g., AI ethics/copyright), adding a clear Disclaimer page is highly recommended to protect yourself and boost Authoritativeness and Trust. For most standard tech blogs, the Big 3 pages are enough.
🛠️ Discover More Rekreay Tools
Beyond the essential trust pages, ensure your site is performing optimally for a seamless AdSense review:
